Trade show participation

The NEC organises a large number of trade shows annually and is also an agent for several leading trade organisations worldwide.

The NEC regularly organises joint trade shows to collectively present Dutch companies. Each company is assigned its own part of a stand, where products are presented. There is often a Holland Lounge at the booth, with a small kitchen that can be used by the participants of the pavilion. In the Holland Pavilion, “Holland branding” is used to further increase the appeal to foreign parties and the press. During the shows, a networking reception is often organised at the Holland Pavilion where participants may invite (potential) customers.
During the joint trade shows, there is often a NEC advisor present to support the participants in their business activities and to provide advice regarding business practices, the usual conditions for that particular market or the reliability of some potential customers. Visits and matchmaking programs are regularly combined with participation in a trade show so that you can get even more added value out of your visit to a specific market. For these programs, the NEC frequently works together with the local Dutch Governmental network and local Dutch companies.
Dutch companies may be eligible for a grant from the Dutch government for participating in a Holland Pavilion.

Food & Hotel Indonesia is a leading international trade fair in the food and hotel industry. The exhibition attracts many important buyers from all sectors of the hospitality and retail trade. This exhibition also gives international companies an entry point in this thriving and profitable market. For more information about this fair, please visit

Please contact Ms. Carianne de Boer for more information.

The Food & Hotel Vietnam trade fair will consist of a wide variety of products and services from hundreds of exhibitors from around the world. For more information about the fair you can go to

Please contact Ms. Carianne de Boer for more information.

Would you like to start or broaden your export to China and the Asian region (Pacific Ocean)? Take part in the Holland Pavilion during the Bakery China in Shanghai!



  • 95% of the exhibiting companies say to be very satisfied about the Bakery China
  • 97% of the exhibiting companies found the right visitors and business potentials during the Bakery China
  • In 2018 238,263 visitors from 115 countries visited the Bakery China
  • Bakery China offers a wide range of bakery products and technologies from over the world
  • This year the Bakery China will take over the entire Shanghai New International Expo Center, with a total exhibiting space of over 200.000 m2, divided in 17 halls.


IN SHORT: Bakery China attracts globally operating companies active in the bakery industry to participate in this fair. Be sure to take part in this fair!


The NEC will organise a Holland Pavilion at the Bakery China 2019 if there is sufficient interest from companies. In order to participate in the Holland Pavilion at the Bakery China, it takes a one time additional cost of €750,- . When you participate in the Holland Pavilion, you are eligible for a missionvoucher to the value of a maximum of €1500,-, provided by the Dutch Enterprise Agency (RVO).


More information about the Holland Pavilion, Participant costs or other information please read the announcement

Please contact Ms Carianne de Boer or call 0031 (0)33 433 0131 for more information or questions.

The HOFEX is the largest trade fair in the field of food / beverages, hotel, restaurant / food service and supplies / services within North Asia. The 18th edition of the HOFEX will be held from 7 to 10 May 2019 and will take place in the Hong Kong Convention and Exhibition Center as in previous years. The exhibition has a leading role in connecting companies and opportunities between West and East Asia. The HOFEX can count on an area of 66,000 m2 spread over 15 halls with more than 2660 international stand holders from over 74 countries.

In previous editions there were at least 46 national pavilions and a total of 45,000 buyers from 86 visiting countries came to the fair. About 22% of this came from China. The top ten visiting countries/regions are: Hong Kong SAR, China, Macao, Taiwan, the Philippines, Korea, Australia, Malaysia, Singapore and Thailand. For further information, visit our website.

Please contact Ms. Carianne de Boer for more information

ProWine Asia offers a platform for international producers to introduce themselves in the emerging Southeast Asian market, with a wide congregation of international wines and beverages together with an extensive scope of solutions and concepts adapted for the regions of various consumer markets. For more information about this exhibition you can go to

Please contact Ms. Carianne de Boer for more information

The Food & Hotel fair in Malaysia consists of a large international mix of exhibitors active in the food & hotel industry. Participation in this exhibition can lead to possible opportunities on this market. For more information, please visit the website

Please contact Ms. Carianne de Boer for more information.

FHA HoReCa (3rd-6th March 2020) and  FHA Food & Beverage (31st March-3rd April 2020)

Following the success of the fair in both 2016 and 2018, the NEC will organise once again a Holland Pavilion in March/April 2020 at the Food & Hotel Asia in Singapore, due to the many opportunities in this Asian market.

Would you like to start or enlarge your export in/to Asia and would you like to get a better insight and understanding of this rapidly growing market? Take part in one of the FHA fairs!

Due to the growing interest in the FHA Singapore, the UBM decided to split the FHA Singapore into two different fairs, to know:

FHA HoReCa (3rd-6th March 2020) and  FHA Food & Beverage (31st March-3rd April 2020)



  • More than 112,500 m2 fair surface
  • More than 78.000 visitors from 100 different countries
  • More than 4.000 exhibitors coming from 70 countries and regions ´s
  • Approximately 71 collective pavilions
  • 6 specialised events
  • World-class competitions and side activities
  • Top conferences, seminars and masterclasses



  • Own stand in a collective Holland pavilion
  • Possibly cost reduction through a mission voucher
  • Assistance in preparing for the fair
  • Exchange experiences with other participants
  • Increased visibility due to the use of Holland branding


Would you like to learn more about these fairs and your opportunities in Asia, or would you like to speak with the project manager about costs, participation, the Holland Pavilion or do you have any other questions, please don’t hesitate and get in touch with Carianne de Boer or call her on +31 (0)33 433 0131.

On the Biennale Kortrijk 2018 the Netherlands Export Combination in partnership with the Dutch Embassy in Belgium organized a Dutch Design Lounge in the theme of Upcycling & Functional Redesign. It was a great success!

The Dutch Design Lounge showcased the international audience the Netherlands is a frontrunner in transforming circular concepts into stunning designs. The ten selected creations covered a broad array of possibilities in Upcycling & Functional Redesign which inspired the visitors as well as exhibitors. Some visitors even claimed the Dutch Design Lounge had the most surprising and value-driven stand on the entire exhibition in Kortrijk.


The Dutch ambassador in Belgium Maryem van den Heuvel visted the Dutch Design Lounge to meet and talk with the ten Dutch Designers. She was amazed by the diversity of the creations, whether it were remade ceramics, reused fish skin and building rubble or redesigned working clothes, wool, stadium seats, jeans and transport crates. She praised the perseverance with which the designers work to make these transformations possible.


The Netherlands Export Combination (NEC) is always pushing young Dutch designers to expand internationally and to show the world what drives these designers in contributing to a more sustainable and creative world. If you are interested in one of the ten designers or if you would like the NEC to organize a Dutch Design Lounge in a certain theme (e.g. Upcycling & Functional Redesign), please feel free to contact us on or by calling to +31 (0)33 433 0131.

Looking forward to hearing from you.

The NEC-team.


After six successful participation in the Maison&Objet in Paris, the NEC chose to do it differently in the September edition of 2018. Because of the new section and hall layout it was no longer an option to have one country pavilion. As a consequence the NEC decided to have six Dutch Design pavilions on which twelve individual and collective labels presented their innovative designs. The six Dutch Design Pavilions were divided over the Maison pole and the Objet pole.






On the Objet pole KYWIE introduced here wine coolers made of sheepskin for the first time to the French audience, while LUNEdot and KLOQ were presenting their colourful candles and clocks. FOOOTY put together different bal shapes with its ‘Grab, Click, Play’ toy. And lastly, HAMMAM34 showed the beautiful collection of home textile and loungeware and Dutch Brands Collective  collectie en Dutch Brands Collective displayed numerous products of the 50 designers the label represents.



On the Maison pole, Frederik Roije shared his latest product the ‘Beaming Bobber’ to the International audience on his individual Dutch Design Pavilion. Furthermore, there was a larger Dutch Design Pavilion on which five contemporary designers and designer labels showcased their interior products. PUIK design, TWO-O, Silhouet Lighting, New Citizen Design and Reinders! presented what the Netherlands has to offer when it comes to interior design.



The NEC looks back on an interesting edition of the Maison&Objet, an edition that provided perspective for the Dutch designers!

Are you curious to find out what the NEC could do for you? Please contact Steven Smit or Joost van Dam on telephone number +31 (0)33 433 0131.

De Netherlands Export Combinatie organized in collaboration with the Task Force Health Care a matchmaking event at the congresstival World of Health Care in September 2018. Several Dutch companies in the Life Sciences & Health sector spoke with high-level representatives from Brazil, Colombia, Germany, France, Scandinavia, Ukraine, Indonesia, India and the USA about possible partnerships.


The Dutch Life Sciences and Health sector is internationally known. Not only because of  technological and other innovations, but because it performs very well sector wide. It is with good reason the Netherlands ranks number 1 in the Euro Health Consumer Index for five years already. This was confirmed by the enthusiasm of the country delegations. These were impressed by the developments in among others e-Health, Hospital Design & Build, Medical Devices, Public Health and Medical Technology. Hopefully this will bring about more internationalisation of the Dutch Life Sciences and Health sector.


De NEC would like to thank the participants of the matchmaking and the Task Force Health Care. We are already looking forward to the World of Health Care in 2019, see you then!

The Netherlands Export Combination organised in April 2018 a Holland Pavilion at the Food and Hotel Asia. The fair took place from 24th-27th April in Singapore. For the second time the NEC organised a collective participation to this fair.

During the fair the agricultural council of the Embassy of the Kingdom of the Netherlands in Singapore organised a network reception to strengthen the economic bonds between both countries in the sector.

The Holland Pavilion at the FHA Singapore 2018 had seventeen participating Dutch companies. Besides the Pavilion another nine Dutch companies were present elsewhere at the fair. The fair was well visited all four days, this edition existed of 3,500 exhibitors coming from 76 countries with over 81,000 international visitors.

We can look back on a successful fair, where the Dutch companies were able to introduce their products to the Asian market.

Are you thinking about participating in 2020? Please get in contact with Carianne de Boer. The FHA HoReCa will take place from 3rd-6th March 2020, the FHA Food & Beverage will take place from 31st March to 3rd April 2020.

Following previous succesful editions of the Growtech Eurasia, the NEC organised once more a Holland Pavilion at this fair in Antalya, Turkey. The fair took place from 29th November to 2nd December and a total of 7 horti companies took place in the Holland Pavilion.

The Growtech Eurasia is focussed on the Turkish market and its large hinterland and the fair is also very internationally oriented. Among others exhibitors and visitors from the neighbouring European countries, the Middle East and North Africa came to the fair. The fair has seen a stark growth in the past couple of years and the number of visitors, exhibitors and amount of m2 exhibiting space increases annually.

During the fair both new and existing contacts were coming from several countries. In particular many parties from Iran attended the fair and visited the Pavilion following the business matchmaking events from the incoming trade mission from Iran.

Due to the success and the high level of interest from the Netherlands for the Growtech Eurasia 2018, the NEC will organise in 2018 once again a Holland Pavilion at this fair. If you’d like to obtain further information about the fair and possibilities for participation in the Holland Pavilion 2018, please get in contact with Joost van Dam

The Netherlands Export Combination (NEC) organised a Holland Pavilion at the SIAL Middle East (SIAL ME), a fair which took place from 12th-14th December 2017, in Abu Dhabi. The SIAL ME is part of the SIAL network, a leading worldwide network of shows focussed on the food- and drinks industry.

By participating in the Holland Pavilion the exhibiting companies got the opportunity to meet, together with partner companies, potential business relations and to build several business contacts. In the middle of the pavilion a lounge was created, which is a place where pavilion participating companies could hold conversations. In cooperation with the Embassy of the Kingdom of the Netherlands in Dubai some extra Holland branding was offered, e.g. via a flyer (which was handed to pavilion visitors) and a banner. This was all done to create extra promotion and awareness of the Holland Pavilion.

Some statistics about the SIAL ME 2017:

  • Number of exhibitors: 900+
  • National pavilions: 30+
  • Number of visitors: 16.000+
  • Number of VIP top buyers: 500

For further information about the SIAL ME, please get in contact with Joost van Dam.

The Netherlands Export Combination once again organised in September 2017 a Holland Pavilion at the Maison et Objet fair, which took place from 8th to 12th September 2017. The Maison et Objet is a prestigious design fair which takes place twice a year. With over 3.100 exhibitors and over 80.000 visitors this fair is one of the biggest fairs globally.

This year the Holland Pavilion was located in Hall 7, the design hall. The design pavilion offered designers and designing companies the opportunity to present themselves, to meet potential clients and to make new business contacts.


The Holland Pavilion was situated in the middle of the hall’s design area and was very well visible due to the high stand designs (5 meters tall). Eighteen Dutch designers and designing companies participated in the Pavilion. The busiest fair days were Saturday and Monday, and these days meant all help was welcome to be able to speak with the amount of interested people visiting the Pavilion.

A network reception was organised on Saturday 9th September in cooperation with the Embassy of the Netherlands in Paris. During the network event the Dutch exhibitors of the Holland Pavilion got the opportunity to get in contact with the Embassy’s guests, the Atelier Néerlandais, potential buyers, visitors and other exhibitors.


To get further information about the fair, please get in contact with Joost van Dam

The successful fair – Greentech 2018 took place from Tuesday the 12th of June till Thursday the 14th. The Greentech is the international trade fair with horticulture products and solutions, inspiring sessions on cutting edge topics and an in-depth look at the technology of the future, where you gain an overview of business opportunities in horticulture and can make informed, investment decisions. Beside several Dutch companies and multiple international companies, the Netherlands Export Combination was also represented with their own stand.


Alongside gaining knowledge on new horticultural technologies, the NEC was also present to discuss the latest business opportunities in foreign countries, successful exhibitions with Dutch pavilion possibilities and outgoing trade missions to prosperous countries.


Would you like to have further information regarding our activities?  Please get in contact with Joost van Dam.

The Netherlands Export Combination organised a Holland Lounge at the Iran Food Bev Tec in June at the Iran Agrofood fair in Tehran. This lounge was organised by the commissioning of the Topsector Agri & Food and in collaboration with East West Trade.

The Holland Lounge was particularly focussed on the Dutch potato sector, a sector which sees an increasing interest and demand for know-how in Iran. During the fair the agricultural council of the Dutch embassy in Tehran organised a network reception to strengthen the economical bonds between both countries in this sector.

Several presentations and seminars about the Dutch potato sector were given in the Holland Lounge to interested Iranian companies and institutes, to show what the Dutch potato sector could mean to the Iranian potato sector.

The Holland Pavilion at the Iran Food Bev Tec consisted of seven participating companies. Besides the Pavilion there were several other Dutch companies attending the fair with their own stand. The fair was well visited on all fair days.

We can look back on a successful fair, on which the Dutch companies were able to introduce their products to the Iranian market and where the Iranian potato sector gained more knowledge and awareness about the Dutch potato sector.

Would you like to have further information about this fair? Please get in contact with mister Joost van Dam.

The NEC is the Dutch agent for various international trade organisations. Dutch companies that want to participate in or have questions about one of these shows can be assisted by us. The NEC ensures that all matters, from the contract to the furnishing of the stand, are taken care of by the relevant trade organisation. A Holland Pavilion will also be constructed at a number of these shows. These shows can be found under “Upcoming trade shows”. Below is a list of trade shows represented by the NEC:

  • Food and Hotel Asia, Singapore (Overseas Exhibition Services Ltd)
  • FHC China (Overseas Exhibition Services Ltd)
  • HOFEX (Overseas Exhibition Services Ltd)
  • F&H Vietnam (Overseas Exhibition Services Ltd)
  • Zuid Korea (SFH) (Overseas Exhibition Services Ltd)
  • F&H Indonesia (Overseas Exhibition Services Ltd)
  • ICFF New York (Reed)
  • Agroexpo Eurasia Izmir (Orion Ltd)
  • AgraME (Informa Exhibitions)
  • Saudi Agriculture (Riyad Exhibitions Company)
  • Global Forum for Innovations in Agriculture (Turret Media)


You can contact us for more information about these trade shows and the application forms for participation with an individual or collective stand.